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| Modern Art Poster |
A modern art poster is a temporary advertisement for an idea, product, or event that is displayed in a public location to be seen by a large number of people. Modern posters typically have both textual and visual elements, while they might be entirely graphical or entirely textual in nature. Posters are intended to be both eye-catching and instructive, and they should be both. Posters can be used for a variety of different purposes.
They are a common tactic used by advertisements (especially for events, performers, and films), propagandists, activists, and other groups attempting to transmit a message to the general public. Art posters are also used for reproductions of artwork, particularly well-known pieces, and are often less expensive than the original artwork when compared to the latter.
Although the modern art poster has been around since the 1840s and 1860s, it was not until the printing industry developed color lithography and mass manufacturing that the poster became what we know it today.
The Modern Art Poster
According to Max Gallo, a French historian, " "Throughout history, posters have been shown in public areas all over the world for more than two hundred years. It is their visual impact that has drawn the attention of passers-by. They have been created to draw our attention to an issue or political stance, to entice us to attend a specific event, or to purchase a specific product or service."
Although the modern poster has been there since the mid-nineteenth century, there were various modifications that occurred at the same time that were tied to one another. First and foremost, the printing industry improved color lithography and made it possible to mass produce huge and inexpensive images in vast quantities. Second, in countries such as France, the government's censorship of public spaces has been abolished. Finally, advertising began to offer mass-produced consumer products to a larger urban population as a result of the Great Depression.
The poster, writes poster expert John Barnicoat, "has evolved into a vital art form in a little more than one hundred years." It has drawn artists of all levels, from painters such as Toulouse-Lautrec and Mucha to theatrical and commercial designers, to name a few examples of those who have worked in the field. Styles have spanned from Art Nouveau to Symbolism to Cubism to Art Deco and beyond, as well as the more formal Bauhaus movement and the sometimes incoherent hippie posters of the 1960s.
